I wrote it. I said it. 

In Marketing Books

• 🇺🇸 June 2023 - Co-author of the Most Amazing Marketing Book Ever. Alongside 35 marketing experts, I wrote Chapter 8 About Content Strategy. Learn more here. 
• 🇺🇸 Jan. 2023 - Belonging To The Brand - Why Community is the Last Great Marketing Strategy. I've been quoted in Chapter 11 about "Web 3 and the New Frontiers of Community" regarding the impact of Artificial Intelligence in Marketing. Get 
• 🇫🇷 Febr. 2017 - PR in the Digital Era - Book from Marie-Laure Laville - Digital PR Expert 
• 🇫🇷 May 2016 - Use your blog smartly - Book by Stéphane Briot - SEO expert. 

Interviews

• 🇫🇷 Aout 2023 - Interview for MindRetail B2B, French Media dedicated to retails brand about "AI and Google SGE". Here. 
• 🇺🇸 I was featured in my favorite marketing podcast of all - The Marketing Book Podcast, from Douglas Burdett. 
• 🇫🇷 May, 2018 - Interview Le Monde Médias / Yassine El Azzaz :  Les contenus sponsorisés à la conquête du petit écran
• 🇫🇷 Nov. 2017 - Interview – Talkwalker Blog, Par Albane Flamant : Marketing et réseaux sociaux : 10 tendances à surveiller en 2018
• 🇫🇷 Janv. 2017 - Interview – Management magazine (print) / Janvier 2017, par Marie Peronnau: Le digital a rendu le content marketing incontournable
• 🇫🇷 Interview – Livre de Marie-Laure Laville, CEO Lewis PR : Les Relations presse à l’heure du digital, des ambassadeurs aux influenceurs 

Tribune

• 🇫🇷 June 2023 - Le Nouvel Economiste: Le CEX de Joe Pulizzi : Les Entrepreneurs du Contenu se réunissent à Cleveland (Content Entrepreneurs meet-up in Cleveland under the leadership of Joe Pulizzi). 
• 🇫🇷 Nov. 2019 - Forbes France - Content marketing ou Storytelling (content marketing or storytelling?)
• 🇫🇷 Febr. 2019 - Forbes France - Et si Aubade se mettait au Content Marketing (What if Aubade would start content marketing?)

Speaking:

• 🇺🇸 April 2023 - The Uprising - Mark Schaefer's Marketing retreats about The Future of Marketing - "5 ways to not get stormed by the AI-ChatGPT Revolution"
• 🇫🇷 🇺🇸 Jan. 2023 - Webinar: "Réussir sa communication digitale aux USA" - Alongside Sylvain Perret, Daniel Roch & Alexandre Navarro
• 🇫🇷 June 2022 - All For Content: Content Marketing France v/s USA - Alongside with Pierre Bourgeois
• 🇫🇷 Jul. 2016 - Conférence – Scoopit!: Web Content Strategy

• 🇫🇷 Jul. 2016 - Conférence Traackr – Influencer Marketing & Content Marketing - Confluence: Speaker alongside Nicolas Chabot, Flore Segalen (Online Executive depuis 1999, AOL, MSN, ELLE Magazine), Olivier Cimelière et Emmanuel Stanislas. Conférence talked about especially in Raymond Morin's blog : "le marketing de confluence : la convergence des contenus et de l'influence".

• 🇺🇸 Dec. 2015 - Young Entrepreneurs & Executives Clubs of Miami: "How to attract customers through online content?"

• 🇫🇷 March. 2015 - Conférence – Le Geste: Le content marketing : US v/s France

• 🇫🇷 Jan. 2015 - Conférence – SEO CAMP: Définir la meilleure stratégie de contenu pour votre site web

   

Quote:

• 🇺🇸 Andy Crestodina, the Founder of Orbit Media, featured me in his post "The Biggest SEO Trend isn't about ranking: Tracking 10+ years of Google Search Results". Here. 
• 🇺🇸 Richard Bliss, CEO of Blisspoint, and LinkedIn Expert for B2B Entrepreneurs featured me in his LinkedIn Newsletter "Digital First Leadership" read by 65.000 entrepreneurs. Here.
• 🇺🇸 Andy Crestodina, the Founder of Orbit Media, featured me in a LinkedIn post that went viral. The topic was the impact of AI on Search and Google SGE. Here. 
• 🇺🇸 AI For Humble Humans, my marketing newsletter is quoted by Michael Robert, CMO in the Health Tech industry between Seth Godin’s chatbot and Ethan Mollick’s newsletter. Here.
• 🇫🇷 AI- Memory Ressources - My newsletter AI For Humble Humans selected as a main AI Ressources in the French "AI Memory": Here.
• 🇺🇸 Nancy Harhunt - Author of the best seller marketing book "Using Behavioral Science in Marketing" - see the full interview here and the Linkedin Post here. 
• 🇫🇷 Laura Bokobza's newsletter - A Marketing Women to Follow. 
• 🇫🇷 Featured in the Marketing Magazine Influentia - Content Marketing in France & in the Us (here)
• 🇫🇷 Visionary Marketing blog – Yann Gourvennec : "La Méthode Américaine du Content Marketing avec Karine Abbou". The US Methodology of Content Marketing with Karine Abbou (here) 
• 🇫🇷 Le monde du SEO en 2015 – Blog de Brioude internet
• 🇫🇷 Best of digital : SEO, intelligence artificielle et content marketing – Blog de Yooda
• 🇫🇷  Le vrai bon content marketing en provenance des US – Blog de Nicolas Augé (conférence VLC 2014)
• 🇫🇷 Actualités et réflexions autour du contenu de marque – Blog de Daniel Bo
• 🇫🇷 Content marketing : le cas makeup.com L’Oréal – Blog de NPA Conseil
• 🇫🇷 Classement – Blog de Stéphane Briot, 15 blogs marketing et blogging à ne pas manquer
• 🇫🇷 Citation – Blog de Visionnary marketing & Yann Gourvennec, Marketing de l’influence : vers la confluence
• 🇫🇷 Citation – Blog de Maël Roth : Le content marketing en France : il est temps de tomber d’accord sur un terme.

Teachings:

• 🇫🇷 2021-2022 - Ecole Supérieure de Publicité - Content Marketing Class & Market Research & Trends Insights Class
•  🇫🇷 2022-2023- Ecole Supérieure de Publicité - Content Marketing Class & Market Research & Trends Insights Class 
• 🇫🇷 May 2021 - Masterclass Digital College "How to become a Content Entrepreneur" (Audience: Students from the "Brand Content" Master)

Miscellaneous:

• Before graduating from Paris Law School and right after graduating from Paris Business School ("EDC"), I started a Ph.D. in Bankruptcy Law.  
  • I Graduated with my Ph.D. with Honors and distinction: "Laude With Honors and Authorized for publication with unanimity of the Jury". The jury was made of Paris Sorbonne Ph.D. Teachers, French Supreme Court Judges, and Lawyers. 
  • My Pd.D has been quoted in the French Parliament Report (the equivalent of the US Congress) while the French Bankruptcy Legal system was reformed. Here.